Job description

We are looking for a Demand Generation Manager to help drive growth and revenue for our hiring platform at Hirelane. As a Demand Generation Manager, you will be responsible for developing and executing multi-channel campaigns to generate leads, accelerate sales pipeline, and nurture prospects throughout the buyer's journey. You will work closely with the marketing, sales, and product teams to identify target audiences, create compelling content and offers, and measure the effectiveness of campaigns through analytics and reporting. This is a great opportunity to join a fast-growing startup, contribute to our mission, and make a meaningful impact on the future of hiring.

Responsibilities

• Develop and execute demand generation strategies to drive qualified leads, MQLs, and SQLs across multiple channels, including email, social media, SEM/SEO, events, webinars, and more

• Build and maintain a comprehensive buyer persona database, and create personalized content and offers that resonate with each target segment

• Collaborate with cross-functional teams to create compelling campaigns that align with business objectives, product launches, and industry trends

• Manage end-to-end lead generation programs, including list acquisition, segmentation, nurturing, scoring, and reporting

• Continuously monitor and analyze campaign performance, optimize tactics and channels, and provide insights and recommendations to improve ROI and conversion rates

• Stay up-to-date with the latest trends and best practices in demand generation, lead nurturing, and marketing automation tools and technologies

Requirements

• 3+ years of experience in B2B demand generation, preferably in the SaaS or HR tech industry

• Strong expertise in lead generation and nurturing tactics, including email marketing, SEO/SEM, social media, content marketing, and events

• Excellent project management skills, with the ability to manage multiple campaigns and stakeholders in a fast-paced environment

• Strong analytical skills, with the ability to measure and report on campaign performance, and use data-driven insights to improve results

• Experience with marketing automation tools such as HubSpot, Marketo, or Pardot

• Strong communication and collaboration skills, with the ability to work cross-functionally and build relationships with internal and external stakeholders

• Bachelor's degree in Marketing, Business, or related field

Location

San Francisco, CA (remote work possible)

Salary

$80,000 - $100,000 per year DOE

Benefits

• Health, dental, and vision insurance

• 401(k) plan with employer matching

• Flexible paid time off

• Work from home flexibility

• Company-provided equipment

• Commuter benefits

• Free snacks and drinks

To apply, please submit your resume, cover letter, and portfolio showcasing your previous demand generation campaigns and results.